This primary partnership comes in time for both companies to capitalize on the season-opening Endurance Challenge 4 Hours Race at Daytona on January 25, 2019, and the massive support and attention it garners as well as TRG’s amazing history at this event.
“After closing out 2018 with a podium finish with TRG, and four major awards from Cisco, the LaSalle team has become spoiled with winning,” said Steven Robb, president of the Solutions Group at LaSalle Solutions. “It just made sense for us to keep the momentum going into 2019, building on our successful track record with TRG and Porsche with the goal of standing atop the podium once again.”
LaSalle first partnered with The Racers Group after seeing the value of the sportscar world and the multiple opportunities that exist within its elite paddocks. The relationship has strengthened each year through the new opportunities developed together.
“When we first partnered with LaSalle Solutions in 2014, it was because we believed there was a very strong synergy with our two companies, not just in our operating style, but also in our core values,” said Kevin Buckler, CEO of TRG-AMR North America. “When I learned about the four major awards they just received from Cisco — including a global award as their Customer Experience Partner of the Year and three major regional awards — it just reinforced all the many reasons we entered into this relationship to begin with and why this has been so successful for both companies.”
LaSalle’s partnership with TRG focuses on strong co-branding, business-to-business networking, and high-end corporate events, including showcar appearances, media promotions, driving events and more. As part of the partnership, The Racers Group will run LaSalle branding on all of the team’s equipment while competing in the IMSA Michelin Pilot Challenge Series, Pirelli World Challenge, Sprint and Sprint X Series, as well as staging numerous hospitality and entertainment events throughout the year.
“Partnerships like this really expound on just how powerful the sportscar paddock has become,” said Buckler. “While other series are struggling, Sportscar Racing in North America is flourishing with new programs like this. Steve is really a leader in this area and understands all of the complex and very profitable nuances and opportunities that exist within our sport. He does such an amazing job of taking care of his customers as well as prospecting for new ones. That’s what we do together as partners in the sport. We help to grow each other’s business, and in a way that clients have never seen. LaSalle is the best at what they do, and it shows in their commitment to their strategic partners and customers alike. We feel the same way about our relationships and our ability to perform at the highest level, and we are looking forward to continuing to deliver on our promise of unparalleled execution on and off the track.”